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Case Studies
Real work, reported with real numbers. Where we can't share a figure, we don't invent one.
The full story behind each engagement: the problem, the work, and what it produced.
Brand system · Veteran advocacy
A national veterans advocacy nonprofit kept its seal and gained a brand system: new type, a new palette, five program logos, and social templates.
Seal kept · 5 program logosRead the case study →Fractional public affairs · Municipal
A communications plan for every department, a new brand guide, and organic social growth during the COVID-19 pandemic.
+28.6% impressions in one quarterRead the case study →Earned media · Measurement
Five placements across four outlets, measured the honest way: reach, quality, sentiment, message penetration, and share of voice.
~155K estimated reachRead the case study →Paid social · Lead generation
Lead-generation and traffic campaigns that beat their cost and conversion goals, reported against the targets set up front.
$0.11 cost per clickRead the case study →Long-term partnerships across the military community.
Marketing partner · six years
Designed the Reserve Organization of America logo, built the roa.org website it still uses, and designed the logo and convention for ROA's 100th anniversary, before the organization brought marketing in-house.
New logo · roa.orgCommunications partner
Communications strategy, event support, and digital marketing management.
Museum client · Garden Grove, California
Marketing for a museum dedicated to the service of Vietnam veterans.
Museum client · Miramar, California
Marketing for a museum of Marine Corps aviation history.
Fractional marketing director · since June 2025
Integrated marketing, event campaigns, earned media, and strategic communications for a national veterans advocacy nonprofit.
After working with KMC Digital for a number of years, I am personally impressed with the creativeness and ingenuity in accomplishing our objectives in a timely and expert fashion. Requests for graphics and/or social media outreach are quickly dealt with and professionally provided. As our association is supportive of the Uniformed Services, we need to be responsive 24/7 — so is KMC Digital. There is not much more that a client could hope for.
Tell us about your mission in a short application. We'll review where your marketing stands today and map the clearest path to a system your team can run and grow.