A short application tells us about your mission, your audience, and what isn't working. We read every one.
Home / Services
Services
Three ways to build your runway.
Start where you are. Each step leaves you with something your team owns, and each one builds on the last.
How we work.
Measure first. Plan second. Build and lead third. No tools for their own sake, and no campaigns we can't defend to your board.
01 · Diagnose
Total Online Presence Audit
A clear-eyed look at how your organization shows up today, and what it's costing you. We review the places your veterans, donors, members, and buyers look before they ever call you.
You walk away with
- Website: message clarity, structure, speed, and conversion paths
- Search: how you show up on Google and in AI answers for the terms that matter
- Social and email: consistency, cadence, and what's actually working
- Reviews and reputation: what people find when they check you out
- A scored report with the gaps ranked by cost and a prioritized fix list
- A training session that walks your staff through the findings and how to track them
Best for: Organizations that know something's off but not what.
02 · Plan
Strategic Planning
The foundation of The Revenue Runway™. We set one message, one customer journey, and one plan your whole team can carry, so every channel pulls in the same direction.
You walk away with
- Positioning and core messaging, written plainly
- Audience and stakeholder map: veterans, families, donors, members, partners, buyers
- Customer journey from first touch to long-term supporter
- A 90-day marketing roadmap with owners and measures
- A team aligned on who does what, beyond the person with “marketing” in their title
- A staff workshop so every person who touches your audience can carry the message
Best for: Leaders ready to stop guessing and start building.
03 · Build & lead
Revenue Runway™ Implementation
Fractional marketing leadership that installs the system and runs it with your team until it runs without us. Senior strategy and hands-on execution, without a full-time executive hire.
You walk away with
- Campaigns, website, and channels built to the plan
- Earned media, events, and fundraising campaigns
- CRM, automation, and AI set up with guardrails
- Monthly reporting your board can read
- Hands-on staff training, playbooks, and SOPs your team keeps
Best for: Organizations that need senior marketing leadership without a full-time hire.
What we can take on.
Inside every engagement, these are the capabilities we bring. We use the ones your plan calls for, and nothing else.
Strategic Communications & Public Affairs
Message architecture, earned media, issue advocacy, stakeholder communications, and spokesperson preparation.
Fundraising & Event Campaigns
Galas, giving days, sponsor packages, and donor journeys built as campaigns, not one-off asks.
Digital Presence
Website strategy and build, SEO and AI search visibility, email, and social media.
AI Infrastructure & Marketing Operations
CRM setup and cleanup, automation, lead routing, and AI tools governed by your strategy.
Municipal Public Affairs
Fractional PAO support, communications plans, media relations policy, and brand guidelines for towns and public agencies.
Fractional Marketing Leadership
Plan ownership, team and vendor alignment, and board-level reporting.
From application to runway.
What happens after you hit Apply.
A conversation with Kalen to confirm we're the right partner. If we're not, we'll say so and point you somewhere better.
The Total Online Presence Audit: a scored look at your website, search, social, and reviews, and what each gap is costing you.
Strategic Planning sets one message, one customer journey, and a 90-day roadmap your team can own.
Revenue Runway™ Implementation installs the system and runs it with your team until it runs without us.
Questions.
The things leaders usually ask before they apply.
Where should we start?
Almost every engagement starts with the Total Online Presence Audit. It shows where you actually stand before you spend on anything else, and it gives the rest of the work a baseline to measure against.
Do we have to buy all three?
No. Each offer stands on its own and leaves you with something your team owns. Many clients start with the audit, move into Strategic Planning, and then decide whether they want us to lead implementation or hand the plan to their own team.
How is pricing set?
Every engagement is scoped to your organization. After the fit call we put the scope, deliverables, and investment in writing before any work begins, so your board can see exactly what it is approving.
What is The Revenue Runway™?
It's our method for turning scattered marketing effort into a system that compounds quarter over quarter: measure first, set the message and the journey, then build and run the channels against a plan. It's the backbone of every engagement.
Do you train our staff?
Yes. Every engagement includes staff training. The audit ends with a walkthrough of the findings, Strategic Planning includes a team workshop on the message and the plan, and Implementation includes hands-on training and playbooks so your team can run the system without us.
Who will actually do the work?
Kalen leads every engagement personally. Where a project needs specialized hands, such as development or video, we bring in vetted partners and manage them for you.
Can public agencies hire KMC Digital?
Yes. We work directly with towns and public agencies, including under sole-source agreements. We don't help other companies win government contracts; for that we refer you to a trusted partner.
Let's build your runway.
Tell us about your mission in a short application. We'll review where your marketing stands today and map the clearest path to a system your team can run and grow.