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About KMC Digital
Meet Kalen.
Kalen Marie Cotto · Founder and Principal Strategist. She has worn the uniform, worked the press desk, and built the marketing behind the organizations that serve military families.
From the press desk to the planning table.
Kalen Marie Cotto is a U.S. Army veteran (OIF V) and former Army Reserve public affairs officer. As a civilian, she later served as Deputy Public Affairs Officer at Naval Station Newport, where she was named Civilian of the Year. She has spent two decades in the military and veteran space.
She founded KMC Digital to give the organizations that serve that community the same strategic discipline the largest brands take for granted. She built the marketing foundation for the Reserve Organization of America over six years, including its logo, the roa.org website, and the logo and convention for ROA's 100th anniversary. She served as fractional public affairs officer for the Town of Middletown, Rhode Island, and leads marketing for Burn Pits 360.
She developed The Revenue Runway™ methodology and is a Duct Tape Marketing Certified Consultant. Kalen leads every engagement personally.
Watch and hear Kalen in interviews · Connect with Kalen on LinkedIn
Honors.
Recognition from the services and from the military community.
Service honors
Bronze Star Medal
Keith L. Ware Award · First Place, Field Publication (Category R)
Honorable Order of Saint Gabriel
Civilian of the Year · Naval Station Newport
Marketing & design awards
First Place, Logo Design · Inc. Magazine Military Entrepreneur Program
First Place, Web Design · Women Marines Association of Colorado
Certification
After working with KMC Digital for a number of years, I am personally impressed with the creativeness and ingenuity in accomplishing our objectives in a timely and expert fashion. Requests for graphics and/or social media outreach are quickly dealt with and professionally provided. As our association is supportive of the Uniformed Services, we need to be responsive 24/7 — so is KMC Digital. There is not much more that a client could hope for.
How we think
The 7
standards.
Our work is grounded in seven standards drawn from Scripture and proven in the field. They decide what we build, what we skip, and what we tell you when nobody else will.
Every engagement starts with a Total Online Presence Audit. You know what the work will take before we ask you to spend.
Message, journey, and systems come before the campaign. Foundation first, visibility second.
We learn exactly who your veterans, members, donors, and buyers are, and what each one needs at every step.
One message, clear enough that every person on your team can carry it the same way.
Marketing isn't a department. We align everyone who touches your audience, not just the person with "marketing" in their title.
Every dollar you spend came from a donor, a member, or a contract. We treat it that way.
Systems that build quarter over quarter, not campaigns that spike and disappear.
No tools for their own sake. No campaigns we can't defend to your board. Seven standards, every engagement.
The firm.
KMC Digital is a veteran-owned, woman-owned marketing strategy firm.
We serve military and veteran nonprofits, VSOs, military museums and foundations, and the towns and public agencies that serve their residents. Every engagement runs on The Revenue Runway™: measure first, plan second, then build and lead.
Let's build your runway.
Tell us about your mission in a short application. We'll review where your marketing stands today and map the clearest path to a system your team can run and grow.