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Case study · Paid social
Three campaigns. Every goal set up front.
Paid media is where “measure before you spend” gets tested. Each of these campaigns had written targets before launch, and each one is reported against them.
Freedom People.
Lead generation with an opt-in goal of 20% and a cost-per-click ceiling of $0.75.
Orthodontic practice.
A 14-week lead-generation campaign, February 18 to June 7, 2023, on a budget of $1,743.23.
IV therapy clinic.
Five traffic campaigns for a South Jersey wellness clinic, with $2,651.63 in total spend.
Top performer
The “Sick Season” ad reached 63,797 people and drove 1,543 landing-page views in 21 days.
Most efficient
“Relax & Recharge” delivered landing-page views at $0.65 each over 114 days.
Overall cost per click and per landing-page view are calculated from total spend across all five campaigns.
Why it matters for mission-driven work.
The same discipline applies to a donor campaign or a membership drive.
- Write the goal down before you spend a dollar
- Test several ads and fund the winners
- Report against the target, not against last month
- Stop what isn't working, fast
Let's build your runway.
Tell us about your mission in a short application. We'll review where your marketing stands today and map the clearest path to a system your team can run and grow.