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CASE STUDY

Military-facing nonprofit that was in need of a brand and web presence — and fast. They were in the running to be the sole fundraising foundation for the new Navy Museum Campus project, and the U.S. Navy already committed $38 million to get it started. Their fundraising campaign is $225 million.

The Problem

The timeline was incredibly short, due to the client timeline they were under. They needed a brand mark that was professional, and corporate but highlighted the connection to the Navy.

The Solution

We created a new logo, website and social media presence within one month, based solely on a powerpoint presentation used to pitch the foundation to US Navy leadership. Later, the social channels were set up.

The Results

Site is live and allowed client to pitch to several prominent families during initial launch. Social media channels are seeing increased engagement overall. With zero ad spend, engagement is up 300%. We are continuing ongoing work with client to increase brand awareness in the military market.

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